Logos & Identity Systems
Various Logos, Set 1
five65 has created some of New Orleans most recognizable images. Our logo and corporate identity projects aim to be attention getting, memorable, appropriate and delightful.
The goal is always: solid concepts that capture the essence of each company.
Various Logos, Set 2
We design logos for businesses, cultural organizations, trade associations, universities and non profits.
We don't believe logos should cost a fortune or take years in the making, but we do believe logos should reflect the attributes of your company.
So, tell us: What should your logo stand for? What sets your brand apart?
Nola Beans biz cards
five65 designed a logo, identity system and business cards for Nola Beans, a popular Lakeview cafe.
The cards feature a one color front, with contact info set in a rich, chocolate brown against a lime green pattern on the back.
The logo sports whimsy, while the color palette and typography reflect quality.
kmostudio identity system
kmostudio, an architecture firm based in New Orleans, hired five65 to design its corporate identity.
The logo was refined to its minimal essence, and type was set in a light weight of Grotesk. Printing was accomplished as a two-color job with an embossing over the logo. The firm is known for its detailed approach and modern design aesthetic. Like its slogan says: ideas, design, architecture
Jazz & Heritage Foundation
The New Orleans Jazz & Heritage Foundation is the non-profit that owns Jazz Fest.
The Foundation works year-round to bring cultural events to New Orleans. Among its many assets are community music festivals, the Jazz & Heritage Archives, WWOZ-90.7 FM Radio, the Tom Dent Lecture Series and the Don Jaminson Heritage School of Music.
We worked with the iconic second line mark, created by Tom Varisco with Mike Fisher. Our brief was to give the corporate stationery system a modern feel, and to draw attention to the many assets NOJHFF brings to the City.
Websites & Interactive Projects
The Business Council of New Orleans contracted five65 Design to design and build its website.
We worked in collaboration with BCNO’s executive leadership and PR firm, Pierre Principle Communications, to plan the site and integrate it into the overall marketing strategy.
The Magazine Street Merchants Association is a business organization with a community focus.
MSMA members have banded together in an effort to promote the city, and one of New Orleans’ most cherished shopping districts. The Merchants Association has had a website for many years, but its look and feel had grown stale. five65 was called to design a new site to showcase Magazine St., and the more than 160 member shops who comprise the organization.
The design features a member database, robust search engine, up-to-date news articles about happenings in and around the neighborhoods, and a content management system for ease of maintenance.
Capital One-UNO Charter
The Capital One-UNO Charter Network is a public elementary charter school network in New Orleans.
Capital One is the founding sponsor. The University of New Orleans administers the schools through a division of its College of Education.
We produced a comprehensive website that features fact sheets on each of the schools, a latest news section, contact information for each of the principals and administrators, and links for media inquiries. The site also features a custom-built CMS for ease of maintenance and updates.
Baudry Therapy Center
Baudry Therapy Center opened its doors in Metairie, LA in 2008. The owners called five65 before the grand opening to talk about design, branding and marketing strategy.
We developed the BTC logo and identity system, then incorporated that look and feel into the company’s website design.
Baudry Therapy is a fully integrated therapy and wellness center that provides expertise in physical therapy, sports performance, nutrition, and pilates. Check them out by clicking the link below.
Print Materials: Brochures, newsletters, posters & more
Associated Terminals Newsletter
five65 has worked with Associated Terminals since 2005.
We were contracted to do a brand audit, and one of our first deliverables was to revamp their corporate newsletter.
This piece is sent quarterly to the company’s customers, employees and colleagues in the maritime industry.
This brochure is for Galveston Bulk Terminal, a modern, multimodal marine transport facility in South Texas.
It was produced for Associated Terminals. The brief was to deliver a concept that would help AT’s sales staff showcase their facilities and the unique features at each one.
This design was templated for use at other facilities in Associated’s network across the U.S. Gulf South.
The Capital One-UNO Charter School Network has contracted with five65 to produce print, web, photography and art direction since its founding.
This brochure was printed to provide parents, students, and the community at large with an intro to the UNO Charter Network, and features photos of students at each of the schools.
UNO Pocket Folder
This pocket folder was built for the UNO Charter School Network.
The brief was to produce something that can be used to showcase information to a wide variety of audiences.
It was printed in four color process to a high-quality paper stock with a matte finish and spot dull and gloss varnishes on the cover.
LA @ SXSW
This packet of collateral material was produced for the Louisiana Music Export Office and the La. Deptartment of Economic Development.
It was used at the South by Southwest Music and Media conference in Austin.
The State of Louisiana and City of New Orleans sponsored a trade show booth at the event. five65 produced flyers, postcards and event badges for a post-conference party.
Specialty Graphics & Merchandise
The Nola Beans brand is extended by making use of the logo on tshirts, ball caps, insulated drink mugs and more.
We worked in collaboration with the owners to extend the branding throughout the restaurant.
Signage, merchandise and accessories were chosen to match the color palette in the identity system.
Jazz Fest banner stands
The Jazz & Heritage Foundation hired five65 to design and produce roll-away, trade show style banner stands.
These large format print pieces are used at many neighborhood festivals, and during the annual Jazz Fest in the Foundation Hospitality area and in the “Fans of the Fest tent.”
Jazz Fest kiosks
The Jazz & Heritage Foundation hires five65 on an annual basis to produce specialty print items for “Fans of the Fest”. This membership organization supports the Foundation in its efforts to bring cultural programs to New Orleans. We produced these kiosk panels, a membership pin and t-shirts.
Want to join “Fans of the Fest”? Just visit www.jazzandheritage.org to sign up!
These large format banner stands were designed for the University of New Orleans’ College of Education.
They are used as on recruiting visits, at academic conferences and on campus throughout the year.